Michigan is at an economic crossroads. Michigan-based business leaders face decisions that will determine our future for generations to come. Michigan has the worst unemployment rate in the nation. In 2009 the unthinkable happened: Chrysler and GM declared bankruptcy, and our largest city, Detroit, is struggling to stay out of bankruptcy.
As usual, it is easier to fix blame then it is to fix the problem. The experts say that union wages, health care and retirement costs, and taxes are too high in Michigan. They say that automotive executives have taken too long to face the reality that Asian competitors make better vehicles for less money. And they say that our politicians are too divided and too selfish to come together and lead us out of these crossroads.
But why focus on the blame? There is another path. Michigan’s economy can survive this crisis, and it can also turn itself around economically by understanding and executing these five simple strategies:
1. First, change ourselves:
Michigan’s political, business, community and labor leaders need to take personal responsibility for this situation and figure out how we must change. We have to quit telling other people to change. We have to fix ourselves first. Are we afraid to take risks? Do we lack creativity? Are we selfish? Are we lazy? Are we stuck in “Comfortopia”? The truth is hard to face, but the solution lies in changing our own personalities—nobody else’s.
2. Tap energy – not efficiency:
Michigan has a machine personality and it needs to let it go. Efficiency is not the universal solvent. While we talk about closing plants and reducing costs, other states talk about tapping energy. What energizes our people the most? What drives them to sacrifice? Currently, manufacturing comprises only 3% of Michigan’s economy. While we focus on preserving and optimizing this small slice, other opportunities fly away to more confident and upbeat regions.
3. Walk into the fire:
In Michigan, when we see a problem, we hire consultants and academics and we ask them to put out the fire. They go, look, and return to say: “You have a fire.” Then, we ask them to form a committee and make a recommendation and after they take some time doing this, they return with a set of things that have to be done before we can put out the fire. Unfortunately, this is how we tackle racism (we are the most racially divided region in the country), invasion of the carp in the Great Lakes, and the demise of manufacturing. We need to walk into the fire and take the heat ourselves.
4. Drive the change with creativity:
Instead of competing for manufacturing, we need to compete for the most creative talent. China will graduate over 400,000 engineers this year (compared to our 125,000). If we strived to make Michigan friendlier to immigrants and actually recruited the best and the brightest to live in our communities, we could rely on this influx of talent to take us out of these crossroads and onto a successful path.
5. Think ahead two generations:
Imagine the great grandchildren of the current generation. Ask them what they want us to do now to make life better for them. More than likely they will say: “Make a difference today.” To do this, we have to educate all of our people—not just the children. Although our governor has called education “the fifth road on our map to a powerhouse economy,” our legislature continues to cuts education funds. Have you ever noticed that training is always the first item that gets cut in rough times?
Clearly, we need to envision a future without so much manufacturing. Our leaders are fashioning a rescue based on this assumption: If the government hands out money, then manufacturing will want to stay in Michigan. This thinking ignores the dramatic shift in our collective personality. People are not programmable machines. What if people don’t want to work in factories, or build factories, or maintain factories, or even live next to factories anymore?
What’s Michigan’s New Economy? Is it making clean water? Is it building a biotech powerhouse? Is it creating the best place to live in America? Nobody knows for sure, but the journey runs through our own personalities.
Charles Fleetham is the author of “The Search for Unrational Leadership: Using Rational and Irrational Methods to Change Your Life” (Right Brain Books)