Discovery that Defies Reason™
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Conscious Change is the Key

How Change Happens:
The Path to Discovery


Unrational Leadership™:
Tools for Facing The
Clouds of the Unknown









True change cannot occur until an individual or organization moves through The Clouds of the Unknown. It is in this space that one confronts and accepts the unknown, both conscious and unconscious, and transforms this energy into positive force and movement.

When conscious change does occur, the process works as follows:
1. The Wise Leader (within the individual or the organization) decides to change.
2. The Committed Managers prepare plans and go to work.
3. An individual or organization moves through The Clouds of the Unknown and the Creative Facilitator helps bring the plans to life.
4. The Organizational Visionary derives the ultimate meaning and instills it throughout the organization.
5. True change has occurred and the cycle continues.
The most challenging part of this process is moving through The Clouds of the Unknown. Change is not easy and this area reflects that. It is full of anxiety, fear and uncertainty, as well as excitement and wonder. But for true change to occur, this journey must be taken. That's why our services, Discovery that Defies Reason™ is critical.


"Archetypes are like operational software;
they lie deep within our personalities and
drive our behavior." - Charlie Fleetham