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The Secrets of Grooming Rainmakers: Project Summary
ZweigWhite Conference

Overview
How do you cultivate rainmakers? What kind of support is needed within an organization to ensure their success? Charlie Fleetham revealed these secrets and more in a keynote presentation at the ZweigWhite Hot Firm 2003 Conference in San Francisco.

Charlie defined a rainmaker as a "seller/doer who can design and manage a project while simultaneously selling the next one."

"If you have rainmakers-to-be who are afraid to get involved, and you've sent them to training, given them books and tapes of motivational speakers, all with no impact," says Fleetham, "it's time to try something else."

Teaching a rainmaker is not the same as teaching an engineer how to do a project. "Get the creative side involved, and you're well on the way to developing a rainmaker," says Fleetham.

Charlie's speech was a step-by-step process, and it included the following:
Introduction to the art of rainmaking
Self-assessment on lead generation
How personality types affect rainmaking
Using your unconscious for better rainmaking
"If you can get a rainmaker-to-be to tap the creative, spontaneous, artistic, illogical, poetic, rebellious part of their personality, you'll not only cultivate a rainmaker," he told the audience, "you'll build a corps of rainmakers."

Charlie's presentation is a road map to developing rainmakers. Navigating the Cloud of the Unknown, a place filled with fears, anxieties and doubt, is a critical step and this presentation tells you how to come out the other side stronger, wiser, and more productive.

Outcomes
Identify and groom rainmakers talents
Discover the 5 keys to making rainmakers
Empower employees to achieve greatness
Overcome obstacles to change
Learn how to build an organization that supports and cultivates rainmakers
Program length: three days

"Tap the creative part of their personality, and you'll not only cultivate a rainmaker, you'll build a corps of rainmakers." - Charlie Fleetham